Avinash jai Singh – Film Director and Photographer
Avinash Jai Singh, based in Mumbai, India, is a distinguished ad film maker and photographer renowned for his diverse portfolio encompassing commercial, fashion, and passion projects, weaving captivating visual narratives inspired by the essence of the Indian heartland. His collaborative ventures extend to global brands such as Google.org, Adidas, Spotify, Doritos, and Coca-Cola, among others.
My tenure as Assistant Director (AD) under Avinash's guidance was a profound exposure to the intricacies of significant shoots, particularly for clients of Coca-Cola's stature. This experience not only honed my skills in capturing the perfect shot aligned with the client's vision but also immersed me in the meticulous details of the entire production process. From orchestrating the rental of cameras and lights to selecting the right vendors, I became involved in every aspect crucial for achieving the desired outcome.
The holistic experience that contributes to the success of any project.
Working alongside Avinash involved a hands-on approach that extended beyond the camera lens. Collaborating with the art director to navigate local markets and ensuring the set's aesthetic met expectations became integral parts of my responsibilities. I delved into tasks ranging from coordinating with painters for set design to collaborating with food stylists to achieve the optimal shine on culinary creations. My involvement with models extended beyond mere direction, focusing on refining their poses to capture the perfect shot.
Avinash's mentorship provided invaluable insights into the multifaceted role of an independent director. His impactful statement, "I am not getting paid for the shot, but for the entire experience of the shoot day," left a lasting impression on me. This philosophy underscores the significance of attending to every minutiae, emphasizing the holistic importance of each detail in crafting a seamless and memorable shoot.
