Tak is a digital news platform, which works towards delivering authentic and live news updates. ​

​The cloud, as our inspiration, symbolizes our presence everywhere in India. The three small spheres merging to become the cloud represents our outlook – unity in diversity. It also speaks of our journey to provide credible news through the vast spaces of information and stories that are relevant. The cloud thus shows the ecosystem of how we function in this digital age.​

​This extensive project has a complex design architecture, where each vertical is a brand within the mother brand. From colour codes to iconography, the design has been deliberate in its communication across devices and media.​​